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Studio 101 West, founded in 1988 by Dennis and Deborah Swanson, offers a broad array of services from Photography to Graphic Design to Video and Multimedia. In their own words, here is what Studio 101 has to say about their company:
BIG Images has been proud to serve Studio 101 West as a customer since first opening.“Studio 101 West lives by the credo that you only get one chance to make a first impression. Following that mandate, our mark has been made on service businesses and manufactures across the country. Seeking to go further than the norm, we work as business partners with each of our clients. What matters to you, matters to us. Our greatest desire is to push your business to the next level. Making you look good while making your job easier, is essential to our own business plan.”
Perhaps one of the reasons BIG Images has been such a perfect fit for Studio 101 West is our shared desire to put the customer first. As one of our most exacting clients, they are always pushing us to ever-higher levels of quality and service.
Or perhaps they recognize our dedication to technology. Over 90% of Studio 101 West’s work is shot digitally, enabling them to offer rapid turn around times and greater creative control. This is precisely why BIG Images has dedicated itself to technological advancements within its workflow. Our ability to offer rapid turn around time and predictable quality has been paramount in our ability to please studios such as Dennis Swanson’s. Here is what Dennis had to say about BIG Images:
“Studio 101 West has worked with Big Images since they first opened their doors and we have always been impressed with the great work they produce and their excellent customer service. Big Images truly stands by their On Time and Satisfaction Guarantees. Wether its for a custom fine art wall print or a ten foot wide trade show booth, we can rest assured that through Big Images we are providing our clients with the same high standard of work that Studio 101 West has built its reputation on.” — Dennis Swanson, Photographer/Owner of Studio 101 West
X Prize Foundation—Launching a Revolution...
BIG Images continues it's efforts to better serve the airshow industry. We recently completed our first major project for the X Prize Foundation.
When SpaceShip One rocketed to space on October 4, 2004, not only was it the first private manned spacecraft to exceed an altitude of 328,000 feet twice within a 14 day period, it also was the winner of the $10 million Ansari X Prize.
That was only the beginning. According to the X Prize Cup web page, “We didn't just launch a spaceship, we launched a revolution,” and this year, they plan to raise the stakes. On October 20-21, 2006, privately funded teams will compete for $2.5 million in prizes in three different competitions: the Lunar Lander Challenge, the Vertical Rocket Challenge and the Space Elevator Games
The X Prize Foundation “...spurs innovation by tapping into [humanity's] competitive and entrepreneurial spirits.” BIG Images is proud to be a major part of the X Prize Foundations' marketing efforts, helping spread their dream of private space exploration to the final frontier and beyond.
The Challenge
The X Prize Foundation and Rocket Racing approached us with a need for banners to decorate their co-branded booth at AirVenture Oshkosh, the largest civilian airshow in the United States.
This booth required double-sided banner stands, tent headers and large banners for covering the inner walls of the tent.
The X Prize Foundation’s graphics proved a challenge because of their liberal use of black—every image had a rich-black background that needed to print as black as possible.
The Solution
BIG Images provided the perfect media solution; Our durable vinyl banner allowed for quick production, easy transportation, and great reusability for future shows.
Our new ink-system dramatically increases the color gamut available on outdoor vinyl, printing some of the richest, or darkest, black in the industry. Furthermore, our new ink-system creates a stronger bond with the material, making banners that will last longer in the rigorous trade-show environment.
Rocket Racing—Sport of the 21st Century
The ChallengeThe Rocket Racing League™ is an aerospace sports and entertainment organization that combines the competition of racing with the excitement of rocketry. The RRL was established by X–Prize founder Peter Diamandis and two–time Indianapolis 500 champion team partner Granger Whitelaw to advance the technology and increase public awareness of space travel. The NASCAR–style racing league features rocket–powered aircraft that will be flown by top pilots through a 'three–dimensional track way' at venues throughout the world. With millions of fans who enjoy racing and air shows, and an even wider audience enthralled with humanity's next step into space, rocket racing is destined to become the future of racing! —From the Rocket Racing web page.
Rocket Racing and the X–Prize Foundation approached BIG Images to supply banners for their co–branded booth at AirVenture Oshkosh. With attendance between 200,000–300,000 people, it is the largest civilian airshow in the United States.
The co–branded booth required banners of matching proportions, double-sided banner stands, tent headers, and large banners to cover the inner walls of their tent.
In addition, we were able to push the extreme edges of the CMYK color space to deliver the bright and vibrant colors found in the Rocket Racing brand.
The Solution
BIG Images had the perfect media solution for them: our durable vinyl banner allowed for quick production, easy transportation, and great reusability for future shows. To reproduce the vibrant reds and blues of their brand, BIG Images used it's new ink-system which dramatically increases the color gamut available on outdoor vinyls. Furthermore, our ink-system creates a stronger bond with the material, making banners last longer in the rigorous trade-show environment.
"Big Images has become an important asset..."
"Big Images has become an important asset to our advertising. They are fast, economical, professional, and most important to me, produce excellent quality work. I've also found their advice on image preparation and presentation to be very helpful. Usually, you have to go to a fairly large city to get this kind of expertise. Having Big Images here allows us to have better interaction and turnaround but still get a professional product." —Kirby Spencer, Zoo Med Labs
Zoo Med Labs needed a supplier that could provide consistent results for their point–of–purchase banners. The challenge was that these images contained intense vibrant colors that are difficult to produce because they are out of gamut—meaning they are not physically printable. So how does BIG Images print colors that cannot be printed?
Solution
We have invested heavily in our color-management system, spending hundreds of hours calibrating our monitors and print–media, and learning the technology behind color management. Using this cutting edge color knowledge and technology BIG Images is able to accurately soft–proof colors before printing, thus predicting color shifts. This allows us to customize our workflow for optimal performance. For Zoo Med this meant they knew they were getting predictable, repeatable results each time we printed their images.
About Zoo Med Laboratories Inc.
Zoo Med is the worlds #1 reptile product company worldwide producing an array of accessories for any reptile enthusiast. To learn more about them visit the Zoo Med Laboratories web site.