The third outdoor domain: the ground

This is part three (of three) in our outdoor solutions roundup. This article sumarizes the advantages and disadvantages of marketing with floor graphics.

Look down to the ground

Floor graphics are the new playground of large-format marketing. Everyone has to watch where they walk; why not put your logo or product message in their line of sight? Put your product message at the customers feet during the critical moment when they make their purchasing decision. Guide the customers eyes (and feet) with compelling images and visual treats that lead them right to where you want them.

And BIG Images floor graphics are not limited to easy, clean environments like supermarket floors. We provide outdoor floor graphics that stick to concrete and carpet.

Advantages of floor graphics

• Inexpensive
• Still very novel so people are more likely to notice it
• Unlimited flexibility of placement—get your advertisement at the customers feet when and where you want it
• Focus the customer’s attention
• [1] Stimulate sales—retail stores have shown 20–30% increases in sales when there are floor graphics.
• [1] Floor graphics offer one of the highest returns based on the price per square foot, making them one of the most inexpensive advertising mediums a small business could invest in.
• Virtually every business with a brick-and-mortar storefront has floor space available—its free to utilize!

Disadvantages of floor graphics

• We have yet to encounter a disadvantage

Products of interest

• Sidewalk Graphics
• Carpet Graphics
• Floor Graphics

Gallery of Outdoor Solutions

[1] “In-store floor graphics” Published: 18 June 2006. Accessed: 20 July 2008. http://answers.google.com/answers/threadview?id=738911


Don’t forget to read our two companion articles, Graphics at eye-level, and Graphics up in the sky.

Tags: outdoor, indoor, media

Studio 101 West, founded in 1988 by Dennis and Deborah Swanson, offers a broad array of services from Photography to Graphic Design to Video and Multimedia. In their own words, here is what Studio 101 has to say about their company:

“Studio 101 West lives by the credo that you only get one chance to make a first impression. Following that mandate, our mark has been made on service businesses and manufactures across the country. Seeking to go further than the norm, we work as business partners with each of our clients. What matters to you, matters to us. Our greatest desire is to push your business to the next level. Making you look good while making your job easier, is essential to our own business plan.”

BIG Images has been proud to serve Studio 101 West as a customer since first opening.


Perhaps one of the reasons BIG Images has been such a perfect fit for Studio 101 West is our shared desire to put the customer first. As one of our most exacting clients, they are always pushing us to ever-higher levels of quality and service.


Or perhaps they recognize our dedication to technology. Over 90% of Studio 101 West’s work is shot digitally, enabling them to offer rapid turn around times and greater creative control. This is precisely why BIG Images has dedicated itself to technological advancements within its workflow. Our ability to offer rapid turn around time and predictable quality has been paramount in our ability to please studios such as Dennis Swanson’s. Here is what Dennis had to say about BIG Images:

“Studio 101 West has worked with Big Images since they first opened their doors and we have always been impressed with the great work they produce and their excellent customer service. Big Images truly stands by their On Time and Satisfaction Guarantees. Wether its for a custom fine art wall print or a ten foot wide trade show booth, we can rest assured that through Big Images we are providing our clients with the same high standard of work that Studio 101 West has built its reputation on.” — Dennis Swanson, Photographer/Owner of Studio 101 West

Tags: quality, tradeshow, service

"Big Images has become an important asset to our advertising. They are fast, economical, professional, and most important to me, produce excellent quality work. I've also found their advice on image preparation and presentation to be very helpful. Usually, you have to go to a fairly large city to get this kind of expertise. Having Big Images here allows us to have better interaction and turnaround but still get a professional product." —Kirby Spencer, Zoo Med Labs

Challenge
Zoo Med Labs needed a supplier that could provide consistent results for their point–of–purchase banners. The challenge was that these images contained intense vibrant colors that are difficult to produce because they are out of gamut—meaning they are not physically printable. So how does BIG Images print colors that cannot be printed?

Solution
We have invested heavily in our color-management system, spending hundreds of hours calibrating our monitors and print–media, and learning the technology behind color management. Using this cutting edge color knowledge and technology BIG Images is able to accurately soft–proof colors before printing, thus predicting color shifts. This allows us to customize our workflow for optimal performance. For Zoo Med this meant they knew they were getting predictable, repeatable results each time we printed their images.

About Zoo Med Laboratories Inc.
Zoo Med is the worlds #1 reptile product company worldwide producing an array of accessories for any reptile enthusiast. To learn more about them visit the Zoo Med Laboratories web site.

Tags: banner, point of purchase, color, tradeshow, quality